BRAND ECD
Industry-leading professional with 22+ years experience providing creative leadership & brand strategy
RELEVANT SKILLS
Strong Leadership Traits • Mentorship Values • Excellent Communicator • Knowledge in Consumer Positioning, Brand Strategy, Departmental Planning (Org, Workflow, Budget) • Experienced in Agency & Production Management • Product Design & Launches, Experiential & Activations • Art Direction (Photo / Video / Illustration /Typography) • Design & Layout Direction • Copy Direction • Brand & Creative Operations
ABOUT ME
American (b. 1978 Tripoli of Pakistani Origin) BFA 2001 / MICA MFA2003 / School of Visual Arts
A visionary leader — I believe in the power of creativity, bold concepts and brands that make an impact. Employing thought-leadership, I thrive under pressure when taking on challenges, and am comfortable wearing an enterprise-hat during fast-paced growth. 10 Years ago, I signed on to help build such a scaling brand, Tommy John (tommyjohn.com). Presently, I serve on executive leadership as the Vice President of Brand & Creative — and reside just outside New York City with my wife Angela, a Montessori Elementary teacher by trade, and our two awesome creations Mateo (age 7) & Rei (age 2.5).
CONTACT
+1 917 502 0767 / fawad.khan.art@gmail.com
Tommy John / 2025 Brand Reel
Description: This sizzle reel is a visual synopsis of cumulative brand development over the past year — including product campaigns, social activations & celebrity/athlete partnerships. Brand Strategy and Creative Direction led by Fawad Khan
2025 Pitch Book / Copy Strategy, Design Layout & Creative Direction: Fawad Khan
Tommy John / 2025 Brand Spot - Basketball / Creative Direction: Fawad Khan
Tommy John / 2025 Brand Spot - Multisport / Creative Direction: Fawad Khan
2025 Brand Book / Copy Strategy, Design Layout & Creative Direction: Fawad Khan
PRIMARY EXECUTIVE & CREATIVE LEADERSHIP EXPERIENCE
+ Set the tone for the brand’s growth and direct bold creative strategy to serve an omni-channel business.
+ Development of the brand strategy including consumer research/positioning, purpose, tone/voice, look/feel.
+ Took the brand from being an early market disruptor to a young mainstream leader, scaling a $70m business to surpass $150m mark in under 7 years, and sale to private equity.
+ Collaboratively developed the brand’s annual operating plan and strategic objectives with executive leadership.
+ Creatively oversee all brand outputs across digital / social / crm / retail / wholesale / activations / partnerships.
+ Manage all aspects of video, photoshoots (concept / casting / scout / pre-pro / directing / post).
+ Partnered closely with external creative agencies, shops & production partners.
+ Built the in-house creative function from the ground-up, including structure and cross-functional process workflows for art direction, graphic design, copywriting, production, and creative operations.
+ Excellent people track record with strong retention on the team and a positive cultural presence.
+ Strategically and creatively sponsored the brand’s 2024 website redesign and UX/wayfinding overhaul.
+ Strategically and creatively oversaw all print, packaging, and digital needs for the brand’s wholesale expansion.
OMNI-CHANNEL & INTEGRATED CAMPAIGN EXPERTISE
+ Creatively versed in all brand outputs across CTV & Linear, OOH, Digital, Social, CRM, Retail / Wholesale, Experiential, Activations & Partnerships.
+ Strategically versed in decentralized storytelling, and strong ability to map out complex campaigns and production demands including all aspects of video and still shoots (concept / casting / scout / pre-pro / directing / post).
Tommy John x Kevin Hart / 2017 Spot / Director: Amir Farhang / Production: Hungry Man / Agency: Preacher
Client Creative Director: Fawad Khan
Tommy John x Kevin Hart / 2018 Product Launch Campaign / Creative Direction: Fawad Khan
2025 Activation Concept / Agency: SGK / Client Brief & Creative Direction: Fawad Khan
Tommy John / 2022 Brand Spot / Director: Gio Messner / Production: Brother
Creative Direction: Fawad Khan
IF YOU MADE IT DOWN THIS FAR
Thank You. I look forward hearing more on this opportunity.